For the colour palette of the “Controll” website, I have decided to go with a calm look, with a little accent of a pale orange which complements to two shades of blueish green. When I look at similar websites which sell bicycle equipment, and specific to the mountain bike field, the webpage and the shopping experience is usually, in my opinion, pretty ugly, but I completely understand why they have chosen the colour palettes that they do use.

For example, a very large and very famous online bike store called ‘Chain Reaction Cycles’ ( ) features a colour scheme that is pretty erratic. We have blue as the main colour, the same shade which is featured on the logo, accompanied by black and white or multiple light shades of grey. Along with these is a yellow which stands out very strong, and is associated only with sale/clearance items on the website. The colour pallet and the web page of a shopping page for an item type can be seen below.


Even though the colours are very different and bold, I don’t think that it harms the site. I do not agree with the current banner which states “THE BIG BIKE SALE IS NOW ON” as the colours are completely against the rest of their scheme. I think it makes it look messy, perhaps even giving the idea that it is an advertisement for a different webpage.

Chain Reaction also uses gradient in the menu bar. I think that it doesn’t quite fit in with the rest of the design of ‘CRC’. All of the buttons, the logo design, and the general setup of the page are very flat. There are no shadows, no gradients anywhere, except for the menu bar, and I just think that it also needs to be made flat in order to complete the design of the rest of the site.

Below we can see what colours can be associated to some common emotions, too. Interesting if I was to want to provoke a certain emotion from the person looking at the website.

q4-colour_byquestion (1).gif

Colour Emotions (2012)

For my website I will be using a much more subtle and calmer approach to the whole design in terms of colour. I will be using a little bit of monochromatic colouring, but with a bold accent. I don’t want the colours to be the main thing for the website, so the colours will just accent the logo, or the buttons, but the large segments of the page will have a dark or light grey, so the product or wording on top will stand out and provide a much nicer experience for the user who is using the page. Below is the colour scheme for the Controll website.



I found a very interesting read from Ian Barclay (2015) which states that “Other colors in your field of vision will affect your color judgment.”, which I find very interesting. Because of this, I will be using a lot of white as the main webpage background too, just to make sure my colours come across clearly to the audience through the website.



Emotionally Vague (2012) Colour Emotions [Online]. Available from: [Accessed 4 December 2015].

Ian Barclay (2015) Color Matching in a Retail Environment [Online]. Available from: [Accessed 4 December 2015].



Logo Design

After my research of many other bike related websites, I came to the realisation that people usually stick with a gear, wheel or mountain theme. The latter is not a preffered logo simply because it looks so messy. If we look at web stores such as Chain Reaction Cycles or Winstanleys, we can see two completely different logos but both competing in the same field.


Logo (2015)

Chain Reaction’s logo is very old, and it has gone through multiple revisions over time, but it has stuck with basically the same design. It is not very smart or compact or attractive, but I don’t think they want it to be either. The reason I think it look sold is doe the use of so many words, it is not at all simple, which seems so old. They plaster their logo everywhere, which is their website url, so it is extremely good for advertisement, and it’s so bold and garish, that people recognise and remember it without a problem. But, they do have a large problem when they create their own products, as people are not willing to display such an ugly logo. It would help them if they had two variants of logos, then they could use their main logo for the larger events, and then the smaller, minimalist, more attractive logo for clothing, bike carriers and other items which Chain Reaction produce.


For my own logo, I have decided to go with a minimalist approach. I wanted to create a design which would look good wherever you put it, but also a simplified version of the logo for placement on photographs, or own-made products. I want to use monochrome colours, and I want to use a shade of blue as the signature colour within the logo. I believe having a splash of colour in the logo is important, at least for the main logo, as it cements a colour to the brand, and if people see that colour anywhere, they might remember the brand too.


The following logo is not related to bikes,but it displays the idea of linking a colour with a brand, so people will think of the brand when they see the colour.


Of course, this colour is related to the sports brand, Nike. The linked colour makes it a lot easier for creating products or advertisements for the company.


Nike Swoosh (2015)


Chain Reaction Cycles (2015) Logo [Online]. Available from: [Accessed 12 November 2015].

Nike (2015) Nike Swoosh [Online]. Available from: [Accessed 5 December 2015].